Backed by a solid foundational education and diverse practical experiences, Ethel Anderson has excelled in marketing and data analytics over the course of three decades.
Since 2024, Ms. Anderson has been active as the Global Strategic Account Director at Nexus Cognitive Technology and Starburst. She previously found success as Head of Google Data Analytics for Strategic Retail Digital Transformation Initiatives at Google LLC, Head of Strategic Sales Initiatives and Data Analytics Alliances at Provenir, and a Strategic Alliance Director of National Accounts at Wolters Kluwer between 2010 and 2024. In addition, she was active as a Senior Strategic Account Manager at Dow Jones and a Global Strategic Sales and Marketing Manager at Hillrom. She launched her career as a Strategic Marketing Manager at Lucent Technologies in 1996 before excelling as an IT Segment Marketing Manager at Factiva and a Marketing Manager in Charge of Lead Generation at Kaplan. In addition, since 2022, Ms. Anderson has lent her expertise as a university lecturer at the Erdos Institute.
Within her career, Ms. Anderson is particularly proud of spearheading digital transformation across various retailers and financial institutions that were seeking to adopt new advanced analytics, AI technologies and engage in new external data monetization initiatives in the cloud. In addition, her international work—across Europe, the United States, and Asia—has provided her with a deep understanding of conducting business within diverse cultural contexts and aligning with the goals of different companies.
Just as passionate about civic involvement, Ms. Anderson has served as co-chair of the Women in Data Professionals Forum for the Enterprise Data Management Council since 2022 and as a speaker for the Several Executive Partner Conference since 2019.
Looking toward the future, Ms. Anderson’s primary goal is to transition from an individual contributor in corporate to an advisory board capacity. She also strives to provide mentorship to women in the challenging software space, offering coaching and professional career support to help them compete and achieve their goals. Additionally, she plans to move into academia within three years, leveraging her corporate and business experience to guide individuals entering the data analytics field. She’s particularly excited about the opportunity to mentor and coach others so they can thrive in the rapidly evolving world of AI and technology innovation.
BANNER ELK, NC, November 01, 2024 —
Ethel Anderson, MBA, has been included in Marquis Who’s Who. As in all Marquis Who’s Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
Drawing upon more than 30 years of professional experience, Mrs. Anderson is well-regarded for her expertise in data analytics. Since 2024, she has served as the global strategic account director at Nexus Cognitive Technology, a co. specialized in accelerating speed to business outcomes by leveraging an open standards architecture coupled with a fully managed AI/ML control plane that modernizes, simplifies processes and drives cost efficiencies across hybrid data ecosystems. Earlier in her career, she thrived in numerous leadership and directorial roles, having been the Global Strategic Account Director at Starburst in 2024, the Head of Google data analytics for strategic retail digital transformation initiatives at Google LLC from 2020 to 2024, and the StrategicAaccount Director of Global Data Analytics at Looker (acquired by Google LLC) from 2019 to 2020.
Previously, Mrs. Anderson was the Head of Strategic sales initiatives and data analytics alliances at Provenir from 2017 to 2019 and the strategic alliance director of national accounts at Wolters Kluwer from 2010 to 2017. Likewise, she served as the senior strategic account manager for the Southeast territory at Dow Jones from 2008 to 2010 and as the global strategic sales and marketing manager of the bariatric, pulmonary and circulatory business at Hill-Rom (now part of Baxter) from 2007 to 2008. Moreover, she was the marketing manager in charge of lead generation at Kaplan from 2006 to 2007 and an IT segment marketing manager at Factiva from 2001 to 2006. Mrs. Anderson commenced her career in 1996 as a strategic marketing manager at Lucent Technologies in Madrid, Spain, where she remained until 2001.
Highly educated, Mrs. Anderson pursued a formal education at the ESIC Business and Marketing School, receiving dual Bachelor of Business Administration degrees in marketing and international business administration in 1995. After years of professional excellence, she obtained an International Executive Master of Business Administration from the ESCP Business School in Madrid, Spain, in 2001. As time progressed, Mrs. Anderson also earned a certification in supply chain from Google LLC and attended the Google Cloud Leadership Academy in 2022. She also draws upon a diploma from the Hun School of Princeton, New Jersey, where she graduated cum laude in 1992.
In accounting for her success, Mrs. Anderson credits the influence of her strong educational foundation and diverse global practical experiences. Furthermore, she attributes much of her present skills and qualifications to her global travels, which have provided her with valuable insights into cultural differences, effective communication and the ability to foster collaboration across groups. To wit, her work across the United States, Europe and Asia has fostered in her a deep understanding of conducting business within various cultural contexts and aligning with other companies’ goals. Among the myriad of highlights throughout her vocation, Mrs. Anderson is particularly proud of spearheading digital transformation across various retailers and financial institutions that were seeking to adopt new advanced analytics, AI technologies and engage in new external data monetization initiatives in the cloud.
Impressively, Mrs. Anderson excelled as a data analytics speaker at the University of North Carolina’s Women in Data Science conference in 2022, having spoken extensively at several other executive partner conferences throughout her career. In addition, she has been a university lecturer at The Erdos Institute since 2022. Civically engaged, she has been an advisory board member at Seaav since 2023 and America’s co-chair for the Women in Data Professionals Forum of the Enterprise Data Management Council since 2022. Previously, she lent her expertise to the Eagles Nest Community in Banner Elk, North Carolina, as a board member between 2018 and 2022.
Looking toward the future, Mrs. Anderson aims to transition into an advisory capacity, where she can focus her attention on mentorship and corporate advisory on boards. In this regard, she intends to provide guidance to women in the software sector and offer her technical and global expertise on a corporate board this is in need of her directional guidance for their digital transformation journey. Moreover, Mrs. Anderson would like to allocate more time to academia, where she can leverage her corporate experience to mentor MBA students, entering the data analytics industry, as an adjunct professor. Ultimately, she is thrilled to provide guidance applying critical business thinking to help others succeed in this rapidly evolving world of artificial intelligence and technological innovation.